As the Digital Marketing Manager, you will manage, plan and optimise paid digital marketing and will lead paid digital channels, providing insights and recommendations to optimise efficiency.
Plan and optimise paid digital campaigns across channels to reach ticket sales targets
Own multi-million-pound annual digital marketing budgets and allocate across channels to maximise ROI
Make recommendations for content capture and best assets for ads
Audit best targeting and audiences to date across accounts to help inform strategy moving forward
Contribute to the development and implementation of a digital marketing strategy for American and European markets
Ensure accurate tracking, attribution, and measurement of all paid digital activities
Analyse web traffic to find opportunities for improving audience segmentation and campaign targeting
Analyse campaign performance as well as daily and weekly ticket sales to provide insights and recommendations for continuous improvement
Measure and report on campaign results to producers of tours being promoted
Share results and strategy effectiveness with the MD and Head of Marketing, drawing insights and providing recommendations for improved performance
Identify and inform digital marketing opportunities in weekly marketing and producer meetings
Identify, test, and implement innovative ad formats to reach targets and optimise growth
Collaborate with marketing, ticketing and producer teams to align strategies and measure holistic campaign effectiveness
Key skills of the Digital Marketing Manager
Expert knowledge of digital practices across paid social and PPC
Highly developed analytical and planning skills
Strong experience in budget management to maximise efficiency and lower CPAs
Familiarity with A/B testing methodologies and execution
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
