Digital Marketing Manager | Hospitality/ Restaurant/ Pub Group
12 Month FTC/ London / Hybrid £40-50k + Benefits
In this role, you’ll take ownership of digital strategy across CRM, paid media and loyalty programmes, leading a small team and working closely with the wider marketing function to deliver engaging, sales-driving campaigns.
The Role:
As Digital Marketing Manager, you will:
Lead the CRM strategy across pubs and hotels, developing campaigns that are personalised, relevant and effective.
Manage the relationship with Acteol, ensuring the platform is optimised and delivering maximum value.
Support the roll out and day-to-day management of the loyalty programme and membership scheme, creating and monitoring customer communications.
Set up, test and maintain automated CRM journeys including welcome, pre- and post-stay, birthdays, reviews and more.
Lead the Paid Advertising team across social, search, display and maps, ensuring all campaigns are on brand, optimised and deliver ROI.
Support and train Area Sales & Marketing Co-ordinators and pub teams in digital best practice.
Analyse reporting to shape strategy, measure performance and drive continuous improvement.
About you:
6+ years’ experience in a digital marketing role.
Strong knowledge of CRM, digital advertising and analytics.
Experience managing direct reports.
Proficiency in Google Ads and Meta for Business.
A track record of making data-driven decisions and optimising campaign performance.
Excellent copywriting and communication skills.
Experience in loyalty programmes and/or hospitality marketing would be a real advantage.
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